可选消费W32周度趋势解析：新消费主题回暖，市场更关注Risk/Reward-20250810

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the discretionary sector, including Nike, Midea Group, JD Group, Gree Electric, Haier Smart Home, Anta Sports, and others [1]. Core Insights - The new consumption theme is experiencing a resurgence, with the market increasingly focusing on risk/reward dynamics [4][5]. - Various sectors within discretionary consumption have shown different performance trends, with jewelry, gaming, and daily necessities outperforming the MSCI China index [4][11]. - The report highlights that most sectors are still undervalued compared to their historical averages over the past five years [17]. Sector Performance Overview - The jewelry sector saw a significant increase of 8.3%, driven by rising gold prices and strong sales growth from major players [5][14]. - The gaming sector also performed well, with notable increases in stock prices for Sands China and Galaxy Entertainment, supported by robust gaming revenue growth in Macau [5][14]. - The snack sector rose by 2.9%, with specific companies benefiting from the new consumption trend [5][14]. - The cosmetics sector experienced a 1.8% increase, with strong growth reported on e-commerce platforms [5][14]. - Conversely, the overseas sportswear sector declined by 0.5%, reflecting concerns over the U.S. economic cycle and competitive pressures [5][14]. Valuation Analysis - The expected PE ratios for various sectors in 2025 indicate that most are below their five-year historical averages, suggesting potential for future growth [17]. - For instance, the overseas sportswear sector has a projected PE of 31.8, which is 51% of its historical average, while the domestic sportswear sector is at 13.0, or 75% of its historical average [17]. - The jewelry sector's expected PE is 27.9, representing 49% of its historical average, indicating a favorable valuation compared to past performance [17].