Minsheng Securities·2025-08-10 12:39Investment Rating - The report maintains a "Recommended" rating for BYD, with a target price of 103.93 CNY per share, corresponding to a PE ratio of 17 for 2025 [3][6]. Core Insights - BYD is investing 5 billion CNY to build the world's first all-terrain professional racetrack, enhancing brand experience and consumer engagement through test-driving events [1][10]. - The company emphasizes high-end models' performance, showcasing the capabilities of models like Tengshi N9, Tengshi Z9GT, and Yangwang U8 in various challenging environments [2][19]. - A management reshuffle in the Tengshi brand aims to strengthen brand system construction and enhance service quality, focusing on high-end market penetration [3][22]. - The report reiterates the strategy of leveraging technology to drive high-end branding across Tengshi, Fangchengbao, and Yangwang, aiming to build brand premium through advanced technologies [3][20]. Financial Projections - Revenue projections for 2025-2027 are 990.81 billion CNY, 1,188.97 billion CNY, and 1,397.04 billion CNY, respectively, with net profits of 55.20 billion CNY, 65.81 billion CNY, and 75.33 billion CNY [3][5]. - The expected EPS for the same period is 6.05 CNY, 7.22 CNY, and 8.26 CNY, with corresponding PE ratios decreasing from 17 to 13 [3][5]. Brand Strategy - Tengshi positions itself as a leader in "smart luxury" within the 300,000 to 500,000 CNY market, focusing on technology and user experience [22][26]. - Yangwang aims to establish itself as a high-end brand with cutting-edge technology, targeting luxury SUV segments and competing with brands like Mercedes and Land Rover [26][33]. - Fangchengbao focuses on professional and personalized vehicles, filling a gap in the high-end market with its DMO super hybrid platform [33][34].