社服零售行业周报：百胜中国Q2同店转正，泡泡玛特泰国最大旗舰店落地湄南河畔-20250810

Investment Rating - The industry rating is "Recommended" [4] Core Insights - In Q2 2025, the company achieved revenue of $2.787 billion, a 4% increase year-on-year, with operating profit of $304 million, up 14%, and net profit of $215 million, up 1% [1][24] - Same-store sales turned positive, with a continuous increase in franchise ratio. The overall system sales for KFC and Pizza Hut increased by 5% and 3% respectively, while same-store sales rose by 1% for both KFC and Pizza Hut [1][24] - The company added 336 new stores in Q2 2025, with a franchise ratio of 26%, including 295 new KFC stores (40% franchise) and 95 new Pizza Hut stores (22% franchise) [1][24] Summary by Sections Industry & Company Dynamics - The company reported a Q2 2025 operating profit margin of 10.9%, an increase of 1.0 percentage points, with restaurant profit margins at 16.1%, up 0.6 percentage points [2][25] - The increase in delivery sales, which accounted for 45% of total sales, led to a rise in rider costs [2] Investment Suggestions - Five investment themes are suggested: 1. Continuous upgrades in AI technology benefiting companies like Keri International and Focus Technology 2. Increased consumer willingness to pay for emotional value, benefiting new retail players like Pop Mart and Miniso 3. Recovery in cyclical sectors under domestic demand, benefiting companies like Haidilao and Yum China 4. Expanding overseas consumption opportunities, with a focus on brands like Pop Mart and Miniso 5. Revitalization of traditional business formats as offline traffic returns, benefiting companies like Yonghui Supermarket and China Resources [6][49][52] Macro & Industry Data - In June, the total retail sales of consumer goods reached 4.23 trillion yuan, a year-on-year increase of 4.8% [26][28] - The online retail sales of physical goods accounted for 24.9% of total retail sales, with a year-on-year growth of 6.0% [27][33] Key Company Announcements - The company returned $274 million to shareholders in Q2 2025, including $184 million in stock buybacks and $90 million in cash dividends [24] - The flagship store of Pop Mart in Thailand opened on August 8, showcasing local cultural elements and interactive areas for consumers [3][22]