EMEI SHAN(SZ:000888) Guoxin Securities·2025-08-11 03:39Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][17] Core Views - The company experienced a revenue decline of 10.07% year-on-year in the first half of 2025, with total revenue of 457 million yuan and a net profit of 121 million yuan, which improved by 8.48% year-on-year [1][2] - The company is focusing on optimizing resource allocation by pausing its performing arts projects and steadily advancing the expansion of the Jinding cableway, which is expected to double its capacity by the end of 2025 [2][4] - The company’s core business revenue, primarily from mountain tickets and passenger cable cars, saw declines of 9.53% and 7.51% respectively, while the hotel business revenue dropped by 12.13% [2][4] Summary by Sections Financial Performance - In the first half of 2025, the company reported a gross margin of 48.07%, a decrease of 1.53 percentage points year-on-year, but the second quarter saw an improvement to 49.20%, up 1.38 percentage points year-on-year due to the suspension of performing arts projects [3][4] - The company’s net profit for 2025 is projected to be 262 million yuan, with a corresponding PE ratio of 28x [5][4] Visitor Statistics - The number of visitors to the Emei Mountain scenic area decreased by 6.5% year-on-year to 2.0952 million in the first half of 2025, impacting core business revenue [2][4] Future Outlook - The company has adjusted its visitor growth forecast to -0.5% for 2025, with revenue growth projections revised to -3.0% for 2025 and 7.8% for 2026 [4][5] - The strategic focus on the Jinding cableway expansion is expected to enhance reception capacity and open up new profit avenues [4][2]