Guoyuan Securities·2025-08-11 13:36Investment Rating - The report maintains a "Buy" rating for several companies in the media industry, including Giant Network, Kairun Network, and Xindong Company [6][9]. Core Views - The report highlights a significant increase in net profit for Xindong Company, projecting a growth of approximately 215% year-on-year for the first half of 2025 [3][45]. - The media industry saw a weekly increase of 2.30%, outperforming the Shanghai Composite Index and Shenzhen Component Index [12][19]. - The report emphasizes the potential in AI applications and cultural exports, particularly in gaming, IP, short dramas, and publishing sectors [4][45]. Market Performance - The media industry (Shenwan) ranked 15th among industries with a weekly increase of 2.30%, while the Shanghai Composite Index rose by 2.11% [12][19]. - Notable performers in the media sector included Jishi Media, Giant Network, and Jibite, with significant weekly gains [19][20]. Industry Key Data AI Applications - In July, ChatGPT and New Bing ranked first and second globally in AI web traffic, with ChatGPT achieving 5.91 billion visits [24][26]. - Domestic AI applications saw Quark leading with a monthly active user (MAU) count of 155.60 million, while DeepSeek had 82.93 million MAU [27][29]. Gaming - In July 2025, 32 Chinese companies made it to the global top 100 mobile game publishers, collectively earning $1.95 billion, accounting for 34% of the total revenue [33][34]. - The top three best-selling games as of August 7, 2025, were "Honor of Kings," "Peacekeeper Elite," and "Golden Shovel Battle" [30][33]. Film - The total box office for the week of August 2 to August 7 reached 1.459 billion yuan, with "Nanjing Photo Studio" leading at 831.69 million yuan [42][43]. - Upcoming films include eight titles set to release between August 10 and August 15, 2025 [44]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, with particular attention to gaming, IP, short dramas, and publishing sectors [4][45].