苹果（AAPL.O）：增长双引擎驱动业绩新高，供

Investment Rating - The report maintains a "Recommended" investment rating for the computer industry, indicating an expected outperformance relative to the market index [2][12]. Core Insights - The report highlights Apple's robust revenue growth driven by strong performance in iPhone and Mac sales, achieving a record revenue of $94.04 billion for the third fiscal quarter of 2025, representing a year-on-year increase of 9.6% [6][11]. - Apple's performance in the Greater China region has shown a significant recovery, with revenue growth exceeding 4%, reversing a previous decline of 2.3% in the prior quarter, primarily fueled by increased iPhone sales [8][11]. - The report emphasizes Apple's strategic investments in local supply chains, particularly in rare earth materials, to enhance supply chain resilience and reduce dependency on international suppliers [10][11]. Summary by Sections Financial Performance - Apple's third fiscal quarter revenue reached $94.04 billion, with a net profit of $23.43 billion, marking a 9.3% year-on-year increase [6][8]. - Revenue breakdown includes $44.58 billion from iPhone sales (up 13.5%), $8.05 billion from Mac (up 14.8%), and $27.42 billion from services (up 13.3%) [6][8]. Market Dynamics - The report notes that Apple's sales in major markets, including Europe and the Greater China region, have accelerated, with European sales increasing nearly 10% [8][11]. - The recovery in the Greater China market is attributed to the impact of national subsidies on digital products, benefiting iPhone and Mac sales [8][11]. Strategic Initiatives - Apple is enhancing its local supply chain by investing in U.S.-made rare earth magnets, aiming to build a more resilient supply chain and mitigate risks associated with international suppliers [9][10]. - The collaboration with MP Materials includes plans for new recycling facilities to process materials from old electronics for future products [10][11]. Future Outlook - The report suggests that Apple's strong recovery momentum in iPhone and Mac sales, combined with the ongoing expansion of its service ecosystem, positions the company to solidify its leadership in the global high-end smart hardware market [11].