China Post Securities·2025-08-12 10:59Investment Rating - The investment rating for Chow Tai Fook (1929.HK) is "Buy" and is maintained [5][12][18] Core Views - The company reported a 1.9% year-on-year decline in overall retail value for the period from April to June 2025, with a 3.3% decline in mainland China, while Hong Kong, Macau, and other markets saw a 7.8% increase [5][7] - Same-store sales in mainland China decreased by 3.3%, with same-store sales volume down by 11.1%. In Hong Kong and Macau, same-store sales increased by 2.2%, with a same-store sales volume decline of 8.8% [5][7] - The company continues to benefit from the growth of priced products and low base effects, leading to improved same-store sales [6][12] Company Overview - In mainland China, the same-store sales decline narrowed to 3.3%, while franchise store same-store sales remained flat [7] - In Hong Kong and Macau, same-store sales grew by 2.2%, with Hong Kong increasing by 0.2% and Macau by 9.5% [7] - E-commerce retail value in mainland China grew by 27% year-on-year, contributing 7.6% to retail value and 16.9% to sales volume during the quarter, driven by IP collaborations and strong demand during the 618 shopping festival [7] Product Analysis - Retail sales growth for gold jewelry continues to improve, with a 20.8% year-on-year increase in priced gold products in mainland China, rising from 15.8% to 19.8% of total sales [9] - Both jewelry and embedded products achieved positive growth, with mainland retail value increasing by 0.5% and Hong Kong and Macau by 4.8% [9] - The company is undergoing a brand transformation, optimizing products and opening new image stores to meet high-end customer demands [9][10] Store Network - The company reduced its store count from 6,644 to 6,337, closing 307 stores, with Chow Tai Fook jewelry stores decreasing from 6,423 to 6,113 [10][11] - The company continues to close underperforming stores while selectively opening high-productivity stores [10] Investment Recommendations and Profit Forecast - Short-term growth in the gold jewelry industry is expected due to a low base effect starting from Q2 2025, with strong performance anticipated [12] - Long-term trends indicate a growing demand for self-consumption in gold jewelry, benefiting leading companies with strong product capabilities [12] - Revenue growth rates for the fiscal years 2026-2028 are projected at 3.3%, 5.5%, and 4.2%, with net profit growth rates of 19%, 16%, and 7% respectively [12][14]