Zhong Guo Yin Hang·2025-08-12 11:41Group 1: Policy Effectiveness - The current recycling policy has significantly boosted sales of key consumer goods, particularly home appliances and communication devices, leading to a total sales increase of 1.1 trillion yuan by May 2025[6] - Home appliance consumption grew by 30.7% in the first half of 2025, contributing 25.1% to overall consumption growth, while communication devices increased by 24.1%, contributing 16.6%[6] - The policy has positively impacted the profitability of home appliance companies, with revenue growth rates for major firms like Midea and Haier reaching 13.9% and 27.36% respectively in Q1 2025[20] Group 2: Challenges and Issues - Some regions have experienced a disruption in subsidy funding, affecting market expectations and policy effectiveness, with reports of funding shortages since May 2025[32] - The policy has led to a "Matthew effect," concentrating tax revenues in manufacturing strong provinces, which diminishes the incentive for less developed regions to implement the policy[35] - The policy is facing diminishing returns after over a year of implementation, raising concerns about a potential "policy cliff" once the subsidies are withdrawn[41] Group 3: Recommendations - It is recommended to accelerate the disbursement and allocation of subsidy funds to stabilize market expectations and prevent funding interruptions[54] - Expanding the range of subsidized products and extending the subsidy duration are suggested to mitigate the risk of a "policy cliff" and maintain consumer demand[54] - The government should consider easing participation thresholds for small and medium enterprises to ensure broader access to the benefits of the policy[59]