Buydeem Group(SZ:300824) Huachuang Securities·2025-08-13 05:39Investment Rating - The report maintains a "Recommendation" rating for the company with a target price of 15.10 CNY [2][7]. Core Views - The company reported a significant improvement in profitability and revenue growth, with H1 2025 revenue reaching 430 million CNY, a year-on-year increase of 34.0%, and a net profit of 60 million CNY, up 74.9% year-on-year [2][7]. - The growth is attributed to factors such as the "old-for-new" policy, focus on core self-owned brands, and a low base effect from the previous year [2][7]. - The company is expected to continue benefiting from national subsidy policies, which are anticipated to drive steady revenue growth [7]. Financial Performance Summary - For 2025E, total revenue is projected to be 941 million CNY, reflecting a year-on-year growth of 24.9% [3]. - The net profit for 2025E is estimated at 114 million CNY, showing a significant increase of 64.6% compared to the previous year [3]. - The earnings per share (EPS) for 2025E is forecasted to be 0.35 CNY, with a price-to-earnings (P/E) ratio of 37 times [3][8]. Product and Market Insights - The self-owned brand revenue for H1 2025 was 360 million CNY, a year-on-year increase of 43.6%, while OEM/ODM revenue was 80 million CNY, up 2.1% [7]. - The product categories showing the highest growth include steam cookers (+72.2%), health pots (+12.9%), and electric stoves (+324.4%) [7]. - The company’s revenue growth is primarily driven by the domestic market, with a 48.4% increase in revenue from China [7]. Profitability and Cost Management - The gross margin for H1 2025 was 49.7%, an increase of 2.2 percentage points year-on-year, with the gross margin for self-owned brands at 55.9% [7]. - The net profit margin for Q2 2025 reached 10.2%, up 4.5 percentage points year-on-year, attributed to improved cost control and a decrease in expense ratios [7]. - The report indicates that the company is focusing on enhancing operational efficiency in overseas markets while continuing to develop its self-owned brand strategy [7].