Investment Rating - The report assigns a "Buy" rating for the company, Beike-W (02423), marking its first coverage [3][7]. Core Insights - Beike has evolved from a leading intermediary to a comprehensive residential service platform, with a projected GTV of 33,494 billion RMB and a revenue growth of 20.2% year-on-year for 2024 [3][11]. - The company's existing housing business remains robust, with a GTV of 22,000 billion RMB and a market share increase to 30.7%, continuing to be the core profit source [3][11]. - New housing business shows counter-cyclical growth, with a revenue increase of 10.1% year-on-year, while home decoration and rental services are rapidly expanding, with revenue growth of 36.1% and 135.0% respectively, forming a second growth curve [3][12]. - The adjusted net profit for 2025-2027 is expected to be 80.8 billion RMB, 90.6 billion RMB, and 99.7 billion RMB respectively, indicating significant platform ecosystem synergy [3][19]. Summary by Sections Company Overview - Beike, as a leading one-stop residential service platform in China, covers transactions, rentals, and home decoration, facilitating over 4.9 million transactions in 2024 with a GTV of 33,494 billion RMB [11][25]. Financial Performance - In 2024, Beike achieved total revenue of 93,457 million RMB, a year-on-year increase of 20.2%. The existing and new housing businesses contributed 30.2% and 36.0% to revenue respectively, while home decoration and rental services grew significantly [33][38]. - The GTV has shown a steady increase, with a market share rise in both new and existing housing from 2.2% and 12.6% in 2018 to 11.4% and 31.0% in 2024 respectively [33][37]. Business Segments - The existing housing business is expected to continue its recovery, with revenue projections for 2025-2027 at 298.3 billion RMB, 323.5 billion RMB, and 346.6 billion RMB, reflecting a stable growth trajectory [17]. - The new housing market is under pressure, but Beike's platform advantages are expected to enhance its market share during this phase [17]. - Home decoration and rental services are anticipated to grow significantly, with projected revenues of 182.9 billion RMB, 219.5 billion RMB, and 256.8 billion RMB for 2025-2027, indicating a strong upward trend [18]. Profitability and Valuation - The adjusted net profit for 2024 is projected at 72.11 billion RMB, reflecting a decrease of 26.4% year-on-year due to revenue structure disturbances and one-time employee incentives [12][19]. - The company is actively pursuing share buybacks and dividends, with a buyback plan of up to 30 billion USD and a dividend payout ratio exceeding 75% [56][57].
贝壳-W（02423）：全链条生态成型，平台价值再重估