Investment Rating - The report maintains a "Buy" rating for the company [7][5] Core Views - The company achieved total revenue of 3.191 billion RMB in the first half of 2025, a year-on-year decrease of 23.9%, while the net profit attributable to shareholders was 850 million RMB, an increase of 68.5% year-on-year [1] - The company's core business revenue is steadily growing, with rapid advancement in the IP derivative business and continuous empowerment of IP operations through AIGC technology [1][5] - The report highlights the strong growth of the IP derivative business, with a GMV of 480 million RMB in the first half of 2025, nearing the total for the entire year of 2024 [3] Summary by Sections Online Business - In the first half of 2025, online business revenue reached 1.985 billion RMB, a year-on-year increase of 2.3%, with self-owned platform product revenue increasing by 3.1% [2] - Revenue from Tencent product channels decreased by 25.6% due to optimization of content distribution mechanisms, while third-party platform revenue increased by 23.1% [2] IP Operations - The IP operation business saw a revenue decline of 48.4% in the first half of 2025, primarily due to the natural development cycle and scheduling of film and television projects, with no new releases during this period [2] - Future releases of key projects are expected to boost performance in the IP operation sector [2] AI Integration - The company is exploring AI integration across its business, with significant improvements in user engagement and content creation efficiency [4] - The launch of the AI web novel knowledge base has increased interaction frequency between authors and AI by 40% [4] Profit Forecast and Valuation - The report maintains profit forecasts, expecting Non-IFRS net profits of 1.41 billion RMB, 1.57 billion RMB, and 1.71 billion RMB for 2025-2027 [5] - The target price has been raised to 45.58 HKD, based on improved valuations of comparable companies [5][12]
阅文集团（00772）：IP衍生品快速推进，在线阅读稳健