Changjiang Securities·2025-08-13 23:30Investment Rating - The investment rating for Tencent Holdings is "Buy" and is maintained [7]. Core Insights - Tencent achieved revenue of 184.5 billion yuan in Q2 2025, representing a year-on-year increase of 15% and a quarter-on-quarter increase of 2%. Operating profit reached 60.1 billion yuan, up 18% year-on-year, while Non-IFRS net profit attributable to shareholders was 63.1 billion yuan, reflecting a 10% year-on-year growth. Both revenue and adjusted net profit exceeded market expectations [2][4]. Revenue Breakdown - The strong performance in revenue is attributed to several factors: 1. The game "Delta Action" and evergreen games performed robustly, with overseas games achieving record highs. The average daily active users (DAU) for "Delta Action" reached over 20 million in July, significantly up from 12 million in April. Domestic game revenue increased by 17% year-on-year to 40.4 billion yuan [7]. 2. AI significantly improved advertising efficiency, enhancing click-through rates and conversion rates, leading to a strong long-term growth momentum in advertising. Marketing service revenue grew by 20% year-on-year to 35.8 billion yuan [7]. 3. The payment business showed signs of recovery, with AI driving accelerated growth in enterprise services, resulting in a year-on-year increase of 10% in financial technology and enterprise service revenue to 55.5 billion yuan [7]. Profitability and Margins - Tencent's gross margin reached a record high of 56.9% in Q2 2025, up 3.6 percentage points year-on-year and 1.1 percentage points quarter-on-quarter. The gross margins for value-added services, marketing services, and financial technology & enterprise services also saw improvements [7]. Capital Expenditure - Capital expenditure in Q2 2025 increased by 118.89% year-on-year to 19.1 billion yuan, accounting for approximately 10.4% of revenue [7].