Investment Rating - The report maintains a "Buy" rating for Tencent Music [5] Core Views - The growth of online music paid users and ARPPU is expected to drive an increase in online music revenue, leading to improved profit margins. The forecasted net profit for 2025-2027 is adjusted to 11.6 billion, 11.1 billion, and 12.8 billion yuan respectively, up from previous estimates due to higher music membership payment rates and adjustments in social entertainment revenue [2] - The target price is set at 112.8 HKD (102.6 RMB) based on a P/E ratio of 29 times for 2026 [2] Financial Performance Summary - For 2023A, the total revenue is projected at 27.75 billion yuan, with a year-on-year decline of 2.1%. Revenue is expected to grow to 32.62 billion yuan in 2025E, reflecting a 14.8% increase [3][11] - The operating profit for 2023A is 4.78 billion yuan, with a significant year-on-year growth of 48.5%. It is expected to reach 9.83 billion yuan by 2025E, a 33.7% increase [3][11] - The net profit attributable to the parent company for 2023A is 4.92 billion yuan, with a year-on-year growth of 33.8%. The forecast for 2025E is 11.55 billion yuan, representing a 73.9% increase [3][11] - The gross margin is expected to improve from 35.3% in 2023A to 44.4% in 2025E, while the net margin is projected to rise from 17.7% to 35.4% over the same period [3][11] - The report anticipates a rise in online music revenue to 68.5 billion yuan in Q2 2025, a year-on-year increase of 26.4% [8] - The average revenue per paying user (ARPPU) is expected to increase to 11.9 yuan per month in Q3 2025, up from 11.7 yuan in Q2 2025 [8]
腾讯音乐-SW（01698）：25Q2点评：粉丝经济新玩法有望驱动SVIP进一步增长