Guosen International·2025-08-14 08:54Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price of 699.1 HKD, reflecting a potential upside of 19.3% from the recent closing price of 586.0 HKD [5]. Core Insights - Tencent's Q2 2025 performance demonstrates robust growth across multiple business lines, driven by AI technology, with total revenue reaching 1845.0 billion RMB, a year-on-year increase of 15% [1][2]. - The company's Non-IFRS operating profit rose to 692.5 billion RMB, marking an 18% year-on-year growth, while the core profit growth rate reached 20% after excluding the impact of joint ventures [1]. - The gaming sector showed strong performance, with domestic game revenue increasing by 17% to 404 billion RMB, supported by popular titles like "Honor of Kings" and "PUBG MOBILE" [2][3]. - Marketing services revenue grew by 20% to 357.6 billion RMB, benefiting from enhanced advertising efficiency through AI-driven models [2]. - Financial technology and enterprise services revenue recorded a 10% increase to 555.4 billion RMB, driven by improved consumer trends and AI-related services [3]. Summary by Sections Revenue and Profitability - Total revenue for Q2 2025 was 1845.0 billion RMB, with a gross margin improvement from 53% to 57% [1]. - Non-IFRS net profit reached 630.5 billion RMB, reflecting a 10% year-on-year growth [1]. Gaming Business - Value-added services revenue was 913.7 billion RMB, accounting for 50% of total revenue, with domestic games contributing significantly [2]. - International game revenue increased by 35% to 188 billion RMB, showcasing strong performance from titles under Supercell [2]. Marketing Services - Marketing services revenue reached 357.6 billion RMB, with a 20% year-on-year growth, driven by AI enhancements in advertising [2]. Financial Technology and Enterprise Services - Revenue from financial technology and enterprise services was 555.4 billion RMB, up 10% year-on-year, reflecting a recovery in consumer spending and demand for AI services [3]. User Engagement - Monthly active users for WeChat and QQ reached 1.411 billion and 532 million respectively, indicating stable user engagement [3]. Capital Expenditure - Capital expenditure for Q2 was 191.07 billion RMB, primarily focused on AI-related business development [3].