Zhongyuan Securities·2025-08-14 11:19Investment Rating - The report maintains a "Market Perform" rating for the media industry, indicating that the industry is expected to perform in line with the broader market over the next six months [2][38]. Core Insights - The media sector's fund holdings have shown a quarter-on-quarter increase, with a notable focus on the gaming and advertising sectors, which are currently favored by institutional investors [7][36]. - The total market value of public funds' holdings in media stocks reached 36.341 billion yuan in Q2 2025, reflecting a quarter-on-quarter increase of 9.613 billion yuan, or 35.97% [11][36]. - The gaming sector accounted for 21.503 billion yuan, representing 59.17% of the total media holdings, with a quarter-on-quarter increase of 10.36 percentage points [12][36]. - The advertising sector also saw an increase, with a market value of 10.033 billion yuan, making up 27.61% of the total, up by 1.48 percentage points [12][36]. - The report highlights a significant concentration in the top ten media stocks, which accounted for 85.35% of the total media holdings, indicating a high concentration of investments in leading companies [21][36]. Summary by Sections Fund Holdings Analysis - The media sector's fund holding ratio has increased, reaching approximately 1.40%, the highest level since Q3 2023, despite still being slightly below the standard allocation [11][36]. - The top three sub-sectors in terms of fund holdings are gaming, advertising, and film and television, with gaming showing the highest allocation and growth [12][19]. Investment Recommendations - The report suggests continued focus on the gaming sector, particularly in light of potential policy improvements, new game product supply, and the application of AI technology, which may enhance valuation [36]. - It also recommends attention to high-dividend stocks in the publishing sector and leading companies in the media space [36]. Changes in Top Holdings - The top ten media stocks by fund holdings in Q2 2025 include companies like 分众传媒 (Fenzhong Media) and 恺英网络 (Kaiying Network), with significant increases in their market values compared to Q1 2025 [28][29]. - Notably, companies such as 芒果超媒 (Mango Super Media) and 昆仑万维 (Kunlun Wanwei) have exited the top ten holdings, while ST 华通 (ST Huatong) and 吉比特 (Jibite) have entered [25][26].