Investment Rating - Investment Rating: Hold [2] Core Views - Amazon reported Q2 2025 revenue of $167.7 billion, a 13% year-over-year increase, exceeding market expectations of $162 billion [5][13] - Operating profit reached $19.2 billion, up 31% year-over-year, while net profit was $18.2 billion, a 35% increase [5][13] - Despite strong fundamentals, the stock price fell nearly 8% in after-hours trading, resulting in a market cap loss of over $140 billion [5][13] Financial Performance - Revenue structure is robust, with AWS, advertising, and e-commerce as the three core revenue sources [14] - AWS contributed $30.9 billion in revenue, growing 17.5% year-over-year, while advertising revenue reached $15.7 billion, up 22% [5][15] - Free cash flow dropped to $18.2 billion, significantly lower than the previous year's $53 billion due to soaring capital expenditures [5][14] Business Development 1. AWS Cloud Business: - Q2 AWS revenue accounted for 18% of total revenue, with an operating profit margin of 32.9%, down from 39.5% in the previous quarter [6][15] - AWS holds a 30% market share, leading over Azure (25%) and Google Cloud (11%) [15] 2. Advertising Business: - Revenue growth of 22% to $15.7 billion, with video ads making up 45% and voice ads 35% of total advertising revenue [6][16] 3. E-commerce and Emerging Markets: - North America revenue was $100.1 billion, up 11%, while international revenue reached $36.8 billion, growing 16% [6][17] Future Outlook - Market expects Amazon's total revenue for 2025 to exceed $640 billion, driven by AWS, advertising, and e-commerce [7] - Annual advertising revenue is projected to surpass $60 billion, with AWS maintaining double-digit growth supported by AI infrastructure [7][21] - Capital expenditures are high, impacting short-term cash flow but expected to provide long-term growth opportunities [7][20]
亚马逊(AMZN):营收利润双超预期,AWS与广告领跑