BAIC BluePark(SH:600733) Tianfeng Securities·2025-08-15 05:12Investment Rating - The report gives a "Buy" rating for the company with a target price of 12.68 RMB, indicating a potential upside of 47% from the current price of 8.62 RMB [6][70]. Core Insights - The company is positioned as a leading player in the domestic new energy vehicle market, with a comprehensive brand matrix and a focus on high-end and scenario-based segmentation strategies [1][18]. - The collaboration with Huawei is deepening, enhancing the company's technological capabilities and market positioning, particularly in the high-end electric vehicle segment [3][43]. - The company has shown significant revenue growth, with a 150.75% year-on-year increase in Q1 2025, indicating a recovery from previous losses [1][19]. Summary by Sections 1. Company Overview - The company is the first new energy vehicle manufacturer listed in China, with three major brands: ARCFOX, Beijing Automotive, and HUAWEI's Xiangjie, covering various market segments [1][15]. - The company has implemented a three-year leap plan focusing on marketing, quality, and cost management, which has started to show positive results in revenue and profit margins [15][19]. 2. ARCFOX Brand Development - ARCFOX is transitioning to the mainstream vehicle market, with a focus on mid-to-high-end electric vehicles priced between 100,000 to 300,000 RMB [2][29]. - The brand has launched several new models and implemented pricing strategies to boost sales, achieving a 169.91% year-on-year increase in deliveries for 2024 [2][30]. 3. Xiangjie Brand and Huawei Collaboration - The Xiangjie brand, developed in collaboration with Huawei, targets the high-end market with the S9 model, which has become a leader in the luxury electric vehicle segment priced above 400,000 RMB [3][46]. - The partnership with Huawei has evolved from the HI model to a more integrated smart vehicle model, enhancing product design and market reach [43][44]. 4. Financial Projections - The company expects significant revenue growth from 2025 to 2027, with projected revenues of 362.52 billion RMB, 617.94 billion RMB, and 795.76 billion RMB, representing year-on-year growth rates of 149.8%, 70.5%, and 28.8% respectively [70][74]. - The forecasted net profit for the same period is expected to improve, moving from a loss of 38.40 million RMB in 2025 to a profit of 9.18 million RMB by 2027 [70][74].