7月国内社零同比增长3.7%，黄金珠宝社零保持稳健增长

Investment Rating - The textile and apparel industry maintains a "Synchronize with the market - A" investment rating [6] Core Viewpoints - In July 2025, domestic retail sales (社零) grew by 3.7% year-on-year, which was below market expectations [3] - The textile and apparel sector's retail sales growth continued to decline on a month-on-month basis, with a cumulative year-on-year growth of 2.9% from January to July 2025 [6] - The sports and entertainment goods sector showed faster growth, with a cumulative year-on-year increase of 21.1% in the same period [6] Summary by Relevant Sections Retail Sales Performance - In July 2025, the total retail sales reached 3.88 trillion yuan, with a year-on-year growth of 3.7% and a month-on-month decline of 1.1 percentage points [3] - For the first seven months of 2025, the total retail sales amounted to 28.42 trillion yuan, reflecting a year-on-year growth of 4.8% [3] Channel Performance - Online channels outperformed the overall retail market, with a year-on-year growth of 6.3% in physical goods online retail sales from January to July 2025 [4] - Offline retail performance was weaker, with brand specialty stores showing a year-on-year growth of only 1.9% [4] Sector-Specific Insights - The jewelry sector maintained steady growth, with a year-on-year increase of 8.2% in retail sales in July 2025 [5] - The textile and apparel sector's retail sales grew by only 1.9% year-on-year in July 2025, continuing a downward trend [5] - Recommendations include focusing on sports brands like 361 Degrees and Anta Sports, as well as home textile companies benefiting from government subsidies [6][8]