经济数据点评（2025.7）暨宏观周报（第17期）：消费投资地产降温，政策加码迎来信号-20250815

Consumption Data - In July, the total retail sales of consumer goods increased by 3.7% year-on-year, marking a decline of 1.1 percentage points from the previous month and the lowest monthly growth rate this year[3] - Retail sales of automobiles fell by 1.5% year-on-year, a significant drop of 6.1 percentage points compared to June, closely linked to the recent downturn in the real estate market[3] - Retail sales of communication equipment rose by 14.9%, while home appliances and furniture grew by 28.7% and 20.6%, respectively, despite declines from June[3] Investment and Real Estate - Fixed asset investment saw a sharp decline of 5.3% year-on-year in July, the largest drop since April 2020[4] - Real estate development investment fell by 17.0% year-on-year, the lowest since December 2022, indicating a renewed acceleration in market adjustments[4] - The area of residential sales decreased by 7.1% year-on-year, remaining at a low level despite a slight improvement[5] Industrial Production - The industrial added value growth rate fell to 5.7% year-on-year, down 1.1 percentage points, with the mining and manufacturing sectors also experiencing declines[6] - The automotive manufacturing sector saw a significant drop of 2.9 percentage points to 8.5%, the lowest since November 2024, reflecting the combined effects of supply-side policies and demand cooling[6] Policy Implications - The simultaneous cooling of retail, investment, and real estate markets in July may signal the need for policy measures in the second half of the year[6] - The central government may need to implement larger subsidies for durable goods consumption and consider a small interest rate cut of 10 basis points to stabilize the real estate market[6]