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阅文集团(00772):IP全链条爆发式增长,AI技术驱动创作升级与海外变现加速
Changjiang Securities·2025-08-16 07:07

Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Viewpoints - The company reported a total revenue of 3.19 billion yuan for the first half of 2025, a year-on-year decrease of 23.9%, primarily due to uneven scheduling of film projects by New Classics Media [2][4] - The gross profit was 1.61 billion yuan, down 22.6% year-on-year, but the gross margin increased by 0.8 percentage points to 50.5% [2][4] - The net profit attributable to shareholders was 850 million yuan, an increase of 68.5% year-on-year, while the Non-IFRS net profit was 508 million yuan, a decrease of 27.7% [2][4] Revenue Breakdown - In the first half of 2025, revenue from copyright operations and other businesses was 1.205 billion yuan, a decrease of 46.4% year-on-year, with copyright revenue down 48.4% to 1.138 billion yuan due to no new film releases from New Classics Media [8] - Online business revenue totaled 1.985 billion yuan, a year-on-year increase of 2.3%, with self-owned platform product revenue at 1.746 billion yuan, up 3.1% [8] - Revenue from Tencent product channels decreased by 25.6% to 97 million yuan, while third-party platform revenue increased by 23.1% to 142 million yuan [8] IP Ecosystem Growth - The company saw explosive growth in its IP content ecosystem, adding approximately 200,000 new authors and 410,000 new novels, with a total of 20 billion new words created [8] - The number of new signed works generating over 1 million yuan in revenue increased by 63% year-on-year, and the number of new authors achieving average subscriptions over 10,000 increased by 45% [8] - The company launched over 2,000 web literature IPs for high-quality short dramas, with the first batch of 300 IPs released [8] AI and Overseas Expansion - The company introduced the "Miaobi Tongjian," an AI writing assistant that improved interaction frequency with authors by 40% and increased daily active users by over 40% [8] - Revenue from AI-translated works on the overseas reading platform WebNovel grew by 38% year-on-year, accounting for over 35% of total novel revenue on the platform [8]