房地产行业周报：70城房价同比降幅缩窄-20250816

Investment Rating - The industry investment rating is maintained as "Outperform the Market - A" [7] Core Insights - The report indicates that the decline in housing prices across 70 major cities is slowing down, with overall downward pressure on prices expected to accelerate policy easing, driving industry stabilization [1] - The report suggests focusing on companies that are reversing their difficulties, such as China Vanke and New Town Holdings, as well as leading firms maintaining land acquisition intensity like China Jinmao and Greentown China [1] Sales Review (8.9-8.15) - Total transactions in 32 monitored cities reached 12,000 units, a week-on-week increase of 7.7%; cumulative transactions for 2025 stand at 506,000 units, a year-on-year decrease of 6.8% [2][13] - In first-tier cities, 3,368 units were sold, up 11% week-on-week, with a cumulative total of 144,000 units for 2025, reflecting a slight year-on-year increase of 0.2% [2][14] - Second-tier cities saw 7,104 units sold, a week-on-week increase of 6.5%, with a cumulative total of 302,000 units for 2025, down 9.8% year-on-year [2][14] - Third-tier cities recorded 1,462 units sold, also up 6.5% week-on-week, with a cumulative total of 60,000 units for 2025, down 6.6% year-on-year [2][14] Land Supply (8.4-8.10) - The planned residential land supply in 100 cities was 4.2 million square meters, with a cumulative supply of 13.607 million square meters for 2025, down 16.3% year-on-year [3][38] - The average floor price for land supply in 100 cities was 3,828 yuan per square meter, with a recent four-week average of 4,753 yuan per square meter, reflecting a 3% decrease and a 10.1% year-on-year increase [3][40] Land Transactions (8.4-8.10) - The planned residential land transaction area in 100 cities was 3.71 million square meters, with a cumulative total of 11.772 million square meters for 2025, showing a year-on-year increase of 4% [4][64] - The average transaction floor price for residential land in 100 cities was 4,409 yuan per square meter, down 31.5% month-on-month and down 45.8% year-on-year, with an overall premium rate of 2.5% [4][66]