Guohai Securities·2025-08-16 14:13Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [1] Core Views - The report highlights strong trends in gaming and advertising, with Tencent's revenue for Q2 2025 reaching 184.5 billion RMB, representing a year-over-year increase of 15% and a quarter-over-quarter increase of 2% [6][11] - The overall performance is robust, with a gross margin of 56.9%, up 3.6 percentage points year-over-year [17][21] - The report emphasizes the continuous release of operational leverage and the ongoing empowerment of the entire ecosystem by AI [10][42] Summary by Sections Recent Performance - Tencent's Q2 2025 revenue was 184.5 billion RMB, with operating profit at 60.1 billion RMB and net profit attributable to shareholders at 55.6 billion RMB, showing year-over-year increases of 18% and 17% respectively [6][11] - The company achieved a Non-IFRS operating profit of 69.2 billion RMB, up 18% year-over-year [11][17] Operational Data - WeChat's monthly active users (MAU) reached 1.411 billion, a year-over-year increase of 2.9% [12] - The number of registered accounts for value-added services reached 264 million, with a slight year-over-year increase of 0.4% [12] Business Segments - Gaming: Revenue from gaming grew by 22% year-over-year, with domestic and international markets increasing by 17% and 35% respectively [28] - Marketing Services: Revenue from marketing services increased by 20% year-over-year, driven by strong demand for advertising in the WeChat ecosystem [39] - Financial Technology and Enterprise Services: Revenue grew by 10% year-over-year, supported by a recovery in commercial payments and increased demand for AI-related services [41] Profitability Forecast - The report projects revenues of 743.8 billion RMB, 820.5 billion RMB, and 900.7 billion RMB for 2025, 2026, and 2027 respectively, with Non-IFRS net profits expected to be 255.4 billion RMB, 288.5 billion RMB, and 323 billion RMB [10][42]