HUAXI Securities·2025-08-17 04:54Investment Rating - The report rates the media industry as "Recommended" [2] Core Insights - The regulatory direction is clear, and the film and television industry is receiving policy support. The State Council issued a notice in early 2025 emphasizing the promotion of high-quality cultural development, particularly in film and animation. This indicates a shift towards supporting quality content production as poor content is phased out [1][2] - The film and television industry is at a turning point similar to the gaming industry following the relaxation of game license regulations. If policy improvements occur as expected, the industry could see a gradual recovery in its business model, with quality long-form projects being accelerated and inventory reduction taking place [3][4] - The gaming industry's recovery path demonstrates the sensitivity of content industries to regulatory changes. The film industry, being supply-driven, could replicate the gaming industry's rebound if approval efficiency improves and regional restrictions are lifted [2][3] Summary by Sections Policy Support - The notice from the State Council highlights the need for quality content creation in the cultural sector, which includes film and television. This is expected to lead to a more supportive environment for quality content production [1][2] Industry Recovery - The film and television sector is positioned for recovery, with expectations of improved commercial models and accelerated project launches. The emergence of short dramas as mainstream content is also noted, which could lead to a more mature industry chain [3][4] Investment Recommendations - The report suggests focusing on companies with content production capacity, industrialization capabilities, and platform advantages. Beneficiary companies include Huace Film & TV, Mango TV, iQIYI, Bilibili, and others [4]