桃李面包（603866）：25Q2延续调整，产品与渠道拓展深化

Investment Rating - The report maintains a rating of "Add" for the company [3] Core Views - The company continues to face external demand pressures, but is actively pursuing product and channel transformations, including the launch of several new products and partnerships with emerging channels such as Sam's Club and Hema [7][8] - The revenue decline in the core market has narrowed quarter-on-quarter, and the expansion into new markets is showing gradual results [7] - The company is expected to stabilize its profit margins in the second half of 2025 after experiencing increased depreciation and advertising costs due to new project launches [7] Financial Performance Summary - For the first half of 2025, the company reported revenues of 2.61 billion yuan, a year-on-year decrease of 13.6%, and a net profit attributable to shareholders of 200 million yuan, down 29.7% year-on-year [7] - The second quarter of 2025 saw revenues of 1.41 billion yuan, a year-on-year decline of 13.0%, with net profit attributable to shareholders at 120 million yuan, down 31.4% year-on-year [7] - The company’s gross margin for the first half of 2025 was 23.0%, a decrease of 1.2 percentage points year-on-year, while the net margin was 7.8%, down 1.8 percentage points year-on-year [7] Revenue and Profit Forecast - The company’s total revenue is projected to decline from 67.59 billion yuan in 2023 to 55.21 billion yuan in 2025, with a year-on-year growth rate of -9.3% [2][15] - The net profit attributable to shareholders is expected to decrease from 574 million yuan in 2023 to 459 million yuan in 2025, reflecting a year-on-year decline of 12.1% [2][15] - Earnings per share (EPS) are forecasted to be 0.29 yuan for both 2025 and 2026 [7][15] Market Position and Valuation - The company has a total market capitalization of 8.8 billion yuan, with a price-to-earnings (PE) ratio of 19 times for 2025 [3][8] - The return on equity (ROE) is reported at 8.5% [3] - The company’s asset-liability ratio stands at 27.5% [3]