CMS·2025-08-17 12:33Investment Rating - The report maintains a recommendation for the real estate industry, indicating a cautious but potential investment opportunity as the sector adjusts to current market conditions [3]. Core Insights - The real estate market is experiencing a "W-shaped" bottoming process, with new construction expected to show a trend of rising and then falling in the second half of the year, with the peak likely approaching zero growth [2][39]. - The overall development investment is under pressure, with July's investment amount showing a year-on-year decline of 17.0%, reflecting weaker construction intensity due to declining sales market heat [2][38]. - The funding chain index for the real estate sector has slightly improved but remains at historically low levels, indicating potential future improvements in the financial situation of some companies [2][10]. Summary by Sections Sales and Construction Data - In July, the adjusted year-on-year growth rate for new housing sales area was -7.8%, continuing a trend of low market activity since May [13][14]. - The total sales area for the first seven months of 2025 was 515.6 million square meters, with a cumulative year-on-year decline of 4.0% [9][14]. - The new construction area in July saw a year-on-year decline of 15.4%, with a cumulative decline of 19.4% for the first seven months [2][39]. Price Trends - The new home price index for 70 cities showed a month-on-month decline of 0.31% in July, with significant drops in second-tier cities [10][11]. - The average price of new homes in July was 9,613 yuan per square meter, reflecting a year-on-year decrease of 2.6% [12][14]. Investment Recommendations - The report suggests that the narrowing gap between net rental yields and mortgage rates is a key observation point for total demand in both new and second-hand housing markets [37]. - It emphasizes the importance of focusing on companies with stable cash flow generation capabilities, such as China Overseas Development and Poly Developments, as potential investment opportunities [37][38].