W33化妆品市场周度新闻：多国际公司高层发生变动，韩妆市场频传出售消息-20250817

Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, Midea Group, JD Group, Gree Electric, Haier Smart Home, Anta Sports, and others, indicating a positive outlook for these stocks [1]. Core Insights - The cosmetics market in China reached a size of 496.267 billion yuan in the first half of 2025, reflecting a year-on-year growth of 3.6%. Online sales accounted for 53.97% of total sales, growing by 11.1%, while offline sales decreased by 4.1% [8][39]. - The Korean beauty market is experiencing significant changes, with at least seven brands or companies reported to be sold or seeking sale in 2025, with valuations reaching hundreds of millions [30][39]. - Kenvue has faced a decline in net sales for five consecutive quarters, indicating challenges within the company [11][39]. - The report highlights a trend of executive changes in major beauty companies, including Procter & Gamble and Coty, which may impact their strategic direction [21][22][39]. Summary by Sections Beauty News Highlights - The top three brands in GMV for cosmetics on Douyin from January to July 2025 were Hansu, Pechoin, and L'Oréal [9][39]. - Kenvue's net sales for Q2 2025 were reported at 27.578 billion yuan, a decline of 4% year-on-year, while its net profit saw a significant increase of 624.5% [16][39]. - The Body Shop appointed a new Chief Business and Brand Officer, Alia Sirina Hawa, to drive global business recovery [11][39]. Market Dynamics and Trends - The offline channel is undergoing a revival, becoming a key area for industry development [27][39]. - The report notes a rise in counterfeit cases within the beauty industry, with significant actions taken by law enforcement to combat this issue [33][39]. - The report emphasizes the importance of new retail channels and the ongoing transformation in consumer behavior within the beauty market [29][39].