山西证券研究早观点-20250818

Core Insights - The report highlights that in July 2025, China's retail sales (社零) grew by 3.7% year-on-year, which was below market expectations of 4.87% [5][6] - The total retail sales for the first seven months of 2025 reached 28.42 trillion yuan, reflecting a year-on-year growth of 4.8% [5] - The report indicates a mixed performance across different retail channels, with online sales slightly outperforming the overall retail market [5] Retail Sales Performance - In July 2025, the retail sales of food and beverage increased by 1.1% and 4.0% respectively [5] - For the first seven months of 2025, the year-on-year growth rates for food and beverage sales were 3.8% and 4.9% respectively [5] - The consumer confidence index in June 2025 was recorded at 87.9, showing a slight decline [5] Channel Analysis - Online retail sales of physical goods grew by 6.3% year-on-year, outperforming the overall retail growth [5] - In the offline channel, retail sales for convenience stores, supermarkets, department stores, specialty stores, and brand exclusive stores grew by 7.0%, 5.2%, 1.1%, 5.8%, and 1.9% respectively in the first seven months of 2025 [5] Sector-Specific Insights - The gold and jewelry sector saw a year-on-year growth of 8.2% in July 2025, while the textile and apparel sector's growth rate continued to decline [5][6] - The average closing price of gold (AU9999) was 772.87 yuan per gram in July 2025, reflecting a year-on-year increase of 37.8% [5] - The textile and apparel sector's retail sales grew by 1.9% year-on-year in July 2025, with a cumulative growth of 2.9% for the first seven months [5][6] Investment Recommendations - The report recommends focusing on sports apparel brands such as 361 Degrees and Anta Sports, which have shown strong retail performance [5][6] - In the textile manufacturing sector, companies like Bailong Oriental and Kairun Co. are highlighted for their strong mid-year performance [6] - For the gold and jewelry sector, companies such as Chaohongji and Laopu Gold are recommended due to their stable performance and potential for recovery [6]