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传媒行业点评报告:关注端游复苏趋势,继续布局游戏、音乐、潮玩/AI应用
KAIYUAN SECURITIES·2025-08-18 02:37

Investment Rating - The industry investment rating is "Positive (Maintain)" [1] Core Insights - The report highlights a strong recovery in the PC gaming market, driven by both new and classic games, which is expected to boost advertising investments in internet cafes and esports hotels [3] - The report emphasizes the growth in the online music sector, with significant revenue increases reported by NetEase Cloud Music, indicating a robust demand for music streaming services [3] - The report discusses the advancements in AI applications, particularly with the release of GPT-5 and other models, which are expected to accelerate the commercialization of AI across various sectors [3] Summary by Relevant Sections Gaming Sector - Tencent's Q2 2025 domestic and overseas game revenue reached 40.4 billion yuan (up 17% year-on-year) and 18.8 billion yuan (up 35% year-on-year) respectively, driven by the success of "Delta Action" [3] - NetEase's Q2 2025 game revenue was 22.8 billion yuan (up 13.7% year-on-year), with "Dream Journey" achieving a peak online player count of 2.93 million in August [3] - The report recommends companies such as Tencent, NetEase, and others in the gaming sector due to their strong performance and growth potential [3] Music Sector - NetEase Cloud Music reported an adjusted operating profit of 910 million yuan (up 35% year-on-year) for H1 2025, with online music revenue of 2.97 billion yuan (up 15.9% year-on-year) [3] - The growth is attributed to improved user experience and an expanding music library, indicating a positive trend for online music platforms [3] AI Applications - The report notes that advancements in large models, particularly in multi-modal capabilities and reasoning, are expected to enhance AI application commercialization [3] - Companies such as ShengTian Network, Kuaishou, and others are recommended for investment in AI-related sectors [3]