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网易-S(09999):销售费率环比回升,公司游戏持续布局全球化
Guoxin Securities·2025-08-18 02:54

Investment Rating - The investment rating for the company is "Outperform the Market" [6][26]. Core Views - The company reported a 9% year-on-year increase in revenue for Q2 2025, with a Non-GAAP net profit of 9.5 billion yuan, reflecting a 22% year-on-year growth [2][9]. - The online gaming business generated 22.1 billion yuan in revenue for Q2 2025, marking a 15% year-on-year increase, with strong performance from titles like "Identity V" and "Marvel Duel" [3][16]. - The company is focusing on global expansion, with several games performing well in international markets, including "Forgotten Sea" and "Return to Tang" [4][19]. Summary by Sections Financial Performance - In Q2 2025, the company achieved revenue of 27.9 billion yuan, a 9% increase year-on-year, and a Non-GAAP net profit margin of 34.2%, up 3 percentage points from the previous year [2][9]. - The overall gross margin for the company was 64.7%, an increase of 1.8 percentage points year-on-year [4][14]. - The total operating expense ratio was 32%, a decrease of 3 percentage points year-on-year, while the sales expense ratio was 12.8%, showing a year-on-year decline of 1 percentage point [4][14]. Gaming Segment - The gaming segment is expected to perform well in Q3 2025, with multiple successful game launches and updates planned [3][19]. - Deferred revenue reached 16.97 billion yuan in Q2 2025, a 25% year-on-year increase, indicating strong future revenue potential [3][16]. Other Business Segments - Youdao's revenue for Q2 2025 was 1.4 billion yuan, a 7% year-on-year increase, driven by a 24% growth in advertising services [20]. - NetEase Cloud Music reported a revenue of 2 billion yuan in Q2 2025, a 4% year-on-year decline, but with a gross margin improvement of 4 percentage points [4][23]. Profit Forecasts - The company expects adjusted net profits of 39.3 billion yuan, 42.5 billion yuan, and 46.7 billion yuan for the years 2025 to 2027, respectively [4][26]. - The projected revenue for 2025 is 111.976 billion yuan, with a year-on-year growth of 6.3% [5][29].