Xinda Securities·2025-08-18 09:12Investment Rating - The investment rating for the company is "Buy" [2] Core Insights - The report emphasizes the growth potential of the action camera market, driven by both replacement of existing products and the creation of new demand [7][13] - The company is positioned as a leader in the smart imaging device sector, benefiting from significant technological and brand advantages [7][41] - The analysis of GoPro's historical performance provides valuable lessons for understanding future market dynamics and competition [41][42] Summary by Sections Industry Overview - The action camera market is expected to see a compound annual growth rate (CAGR) of 14.7% in sales volume and 17.0% in market size from 2024 to 2030, potentially reaching 500.4 million units and a market size of approximately 137.7 billion yuan [7][36][37] - The global Vlog and outdoor sports communities are projected to reach approximately 850 million people by 2024, providing a substantial customer base for action cameras [32][36] Competitive Landscape - The report highlights the competitive landscape, noting that domestic brands are expected to dominate the market, with significant room for growth among leading companies [7][41] - GoPro's historical successes and failures serve as a case study for current market players, illustrating the importance of innovation and strategic decision-making [41][42] Financial Projections - The company is projected to achieve net profits of 10.6 billion yuan in 2025, 15.9 billion yuan in 2026, and 23.8 billion yuan in 2027, with year-on-year growth rates of 6.9%, 49.3%, and 49.9% respectively [6][7] - The report anticipates that the company's gross margin will stabilize around 51-52% over the forecast period [6] Investment Recommendations - The report maintains a "Buy" rating, citing the company's unique position in the smart imaging device market and its potential to capitalize on market expansion [7][41]