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腾讯控股(00700):2Q25回顾:AI驱动各业务板块实现强劲表现
Huajing Securities·2025-08-18 13:39

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price of HK$685.00, representing a potential upside of 17% from the current price of HK$586.00 [1][7][16]. Core Insights - Tencent's online gaming revenue grew by 22% year-on-year in Q2 2025, with domestic market growth at 17% and international market growth at 35%. The growth was driven by popular titles and new game launches [5][6]. - The advertising revenue increased by 20% year-on-year, supported by AI-driven improvements in ad targeting and user engagement [6][14]. - Financial technology and enterprise services also saw a 10% year-on-year growth, with significant contributions from commercial payments and cloud services [6][14]. - The adjusted operating profit margin reached 37.5%, up 120 basis points year-on-year, indicating improved profitability due to business expansion and higher margins from new services [7][14]. Financial Summary - Revenue projections for 2025 are estimated at RMB 748.6 billion, with a net profit of RMB 255.5 billion and an EPS of RMB 27.46 [8][14]. - The report anticipates continued growth in both domestic and international gaming segments, with revised growth expectations of 16% for domestic and 23% for international markets in 2025 [5][14]. - The adjusted operating profit margin forecasts for Q3 2025 and 2025 are raised to 38.5% and 38.0%, respectively, reflecting strong performance in high-margin business areas [14][15]. Valuation - The SOTP (Sum of the Parts) valuation for Tencent is set at HK$685.00, based on various business segment performance forecasts [16][17]. - The core gaming segment is valued at HK$2.1 trillion, while the advertising segment is valued at HK$1.5 trillion, both based on a 20x P/E ratio for 2025 [17][18].