Guoyuan Securities·2025-08-19 02:51Investment Rating - The report maintains a "Recommended" investment rating for the media industry [1] Core Insights - The media industry saw a weekly increase of 1.00%, ranking 17th among industries, while the Shanghai Composite Index rose by 1.70% and the Shenzhen Component Index increased by 4.55% [3][15] - Tencent's Q2 performance was strong, with domestic game revenue reaching 404 billion yuan, a year-on-year increase of 17% [5][41] - The report highlights the growth potential in AI applications and cultural exports, particularly in gaming, IP, short dramas, and publishing sectors [7][43] Market Performance - The media industry (Shenwan) increased by 1.00% from August 9 to August 15, 2025, while the Shanghai Composite Index rose by 1.70% and the Shenzhen Component Index increased by 4.55% [3][15] - Notable performers included Jishi Media, Youzu Network, and Tencent Holdings, with weekly increases of 45.19%, 19.88%, and 5.53% respectively [22][23] Industry Key Data and Updates AI Application Data - Estimated iOS downloads for various AI applications from August 8 to August 14 were 38.14 million for Deepseek, 208.17 million for Doubao, 60.64 million for Quark, and 121.11 million for Tencent Yuanbao, with Tencent Yuanbao showing a significant increase of 63.43% [4][26] Gaming Data - Tencent's domestic game revenue for Q2 2025 was 404 billion yuan, a 17% year-on-year increase, with the game "Delta Force" achieving an average daily active user count exceeding 20 million [5][28] - In July 2025, three new products entered the overseas revenue TOP30 list, including "Persona 5: The Phantom X" and "Sword and Magic" [30] Film Data - The total box office for the week of August 8 to August 14 was 1.518 billion yuan, with "Nanjing Photo Studio" leading the summer box office [37][39] Investment Recommendations - The report suggests focusing on themes such as AI applications and cultural exports, with particular attention to gaming, IP, short dramas, and publishing sectors. Recommended companies include Giant Network, Kaiying Network, and Perfect World [7][43]