Investment Rating - The report maintains a "Buy" rating for the company [6][5]. Core Views - The company reported a revenue increase of 7.1% year-on-year to 6.84 billion HKD and a net profit increase of 21.5% year-on-year to 0.91 billion HKD, with a net profit margin improvement of 1.6 percentage points to 13.4% [1][6]. - The company is focusing on the running ecosystem, iterating products for the mass market, and accelerating its direct-to-consumer (DTC) strategy, which is expected to drive performance growth [1][4]. - The professional sports brand, Saucony, has seen over 30% revenue growth, benefiting from double-digit same-store sales growth and increased online and apparel sales [2][4]. Summary by Sections Financial Performance - The company's gross margin decreased by 0.1 percentage points to 45.0%, with the main brand and professional sports brand gross margins at 43.6% and 55.2%, respectively [3]. - The overall net profit margin increased by 1.6 percentage points to 13.4%, partly due to losses from the K&P brand in the previous period and growth in other income sources [3]. Brand and Product Development - The main brand's revenue grew by 4.5% year-on-year to 6.05 billion HKD, with e-commerce achieving double-digit growth [2]. - New product launches, such as the 160X champion running shoes and 360X 2.0 carbon plate running shoes, have contributed to an increase in average selling price (ASP) for the running category [2]. Future Outlook - The company plans to upgrade its retail strategy in the second half of 2025 by launching the DTC model, aiming to enhance operational efficiency [4]. - Saucony is expected to accelerate its store openings in high-tier cities, with plans to open 30-50 new stores in 2025, which will likely boost store efficiency and operating profit margin [4]. Earnings Forecast and Valuation - The company maintains its net profit forecasts for 2025-2027 at 1.37 billion, 1.53 billion, and 1.71 billion HKD, respectively, with corresponding EPS of 0.49, 0.55, and 0.61 HKD [5][11]. - The target price has been adjusted upward by 7.6% to 7.08 HKD, reflecting a revised PE ratio of 13.3x for 2025 [5][11].
特步国际（01368）：主品牌经营稳健，索康尼OPM提升