SPDB International·2025-08-19 12:29Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 146 / USD 38, indicating a potential upside of 21% from the current price [3][5][24]. Core Insights - The company's revenue for Q2 2025 reached RMB 356.7 billion, a year-on-year increase of 22.4%, surpassing market expectations by 6.5%. This growth was primarily driven by strong performance in the electronics category, benefiting from national trade-in policies [1][2]. - Service revenue grew by 29.1%, with advertising and logistics revenues increasing by 21.7% and 34.3%, respectively, largely due to the rapid growth of the food delivery business [1][2]. - Despite the strong revenue growth, adjusted net profit fell by 50% year-on-year to RMB 7.39 billion, attributed to a significant increase in marketing expenses, which rose by 128% to RMB 27 billion [2][3]. Summary by Sections Revenue Performance - Q2 2025 revenue was RMB 356.7 billion, up 22.4% year-on-year, with product revenue increasing by 20.7% and service revenue by 29.1% [1][2]. - The core category of electronics saw a 23.4% increase, driven by trade-in policies, while daily necessities grew by 16.4% [1]. Profitability Analysis - Gross margin for Q2 was 15.9%, a slight increase of 0.1 percentage points year-on-year. However, adjusted net profit dropped by 50% to RMB 7.39 billion, with an adjusted net profit margin of 2.1% compared to 5.0% in the previous year [2][3]. - The increase in sales expenses, particularly due to food delivery subsidies, led to a sales expense ratio increase from 4.1% to 7.6% [2]. Financial Forecasts - The report slightly raises the FY25E revenue forecast by 3.3%, projecting revenues of RMB 1,324.5 billion for FY25E [3][4]. - Adjusted net profit for FY25E is forecasted at RMB 25.63 billion, with a target P/E ratio of 15.5x [4][3].