Goldman Sachs·2025-08-20 04:51Investment Rating - The report assigns a Neutral rating to Pop Mart with a 12-month price target of HK$260, indicating a downside potential of 7.4% from the current price of HK$280.80 [17][18]. Core Insights - Pop Mart reported a significant year-on-year revenue growth of 204% and a net profit increase of 396% for the first half of 2025, surpassing Goldman Sachs estimates by 1% and 10% respectively [1][4]. - The strong performance was driven by robust sales growth in both domestic (135% YoY) and overseas markets (440% YoY), with the overseas sales mix increasing to 40.3% from 22.7% in the previous year [2][10]. - The company's core operating profit margin (OPM) expanded by 17 percentage points year-on-year to 42%, attributed to a higher gross profit margin (GPM) and strong operational leverage [2][12]. Summary by Sections Financial Performance - Total sales reached Rmb 13,876 million in 1H25, slightly above Goldman Sachs estimates [4][16]. - Net income attributable to equity holders was Rmb 4,574 million, exceeding estimates by 10% [14][16]. - The gross profit margin was reported at 70.3%, above the expected 69.4% [13][16]. Sales Breakdown - Sales in the PRC increased by 135% YoY to Rmb 8,283 million, while overseas sales surged by 440% YoY to Rmb 5,593 million [10][11]. - Proprietary products sales grew by 214% YoY, with the Monsters IP sales increasing by 668% YoY to Rmb 4.8 billion, representing 35% of total sales [11][12]. Market Expansion - The number of retail stores in the PRC increased to 443, while overseas stores reached 128, with significant growth in the Americas [13][10]. - The company plans to continue expanding its store count, with guidance for over 100 new stores for the full year [3][10]. Future Outlook - The report emphasizes the importance of management's guidance update and strategies for IP portfolio expansion during the upcoming earnings meeting [2][3]. - Continued strong growth visibility into the second half of 2025 is expected, supported by the popularity of IPs and customer base expansion [2][3].