ZHESHANG SECURITIES·2025-08-20 07:58Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Insights - The company reported strong financial performance for 25H1, with revenue of 138.8 billion yuan, a year-on-year increase of 204.4%, and a net profit of 45.7 billion yuan, up 396.5% year-on-year. The adjusted net profit reached 47.1 billion yuan, reflecting a growth of 362.8% year-on-year. The net profit margin was 33.0%, an increase of 12.8 percentage points year-on-year [1][11] - The company continues to expand its IP portfolio, with significant contributions from its top four IPs, which accounted for 34.7%, 9.8%, 8.8%, and 8.8% of revenue, showing impressive growth rates of 668%, 74%, 112%, and 249% respectively [1][2] - Membership growth remains strong, with 59.12 million members in mainland China, a 28% increase from the end of 2024, and a repurchase rate of 50.8% [2] Financial Performance - Domestic revenue for 25H1 was 82.8 billion yuan, a 135% increase year-on-year, with retail store efficiency reaching 9.95 million yuan, up 98% year-on-year [3] - The overseas revenue for 25H1 was 55.9 billion yuan, a remarkable 440% increase year-on-year, with North America showing significant growth [4][10] - The gross profit margin for 25H1 was 70.3%, an increase of 6.3 percentage points year-on-year, driven by higher overseas business contributions and improved cost control [11] Future Outlook - The company is expected to maintain high domestic store efficiency due to strong IP and category expansion, with projections for adjusted net profits of 112 billion yuan and 161 billion yuan for 25 and 26 respectively [12][14] - The company is positioned for continued growth in overseas markets, particularly in Europe and North America, with expectations for sustained momentum in e-commerce [10][12]