传媒互联网行业周报：持续推荐SLG游戏赛道，网易25Q2业绩稳定增长-20250820

Investment Rating - The report maintains a positive outlook on the SLG gaming sector and continues to recommend leading companies in various sub-sectors of the media and internet industry [2][3]. Core Insights - The report highlights the stable growth of NetEase's gaming business, with a revenue of 22.8 billion yuan in Q2 2025, representing a year-on-year increase of 13.7% [3]. - The SLG gaming segment is expected to see continued expansion in overseas demand, with global market share projected to reach nearly 10% and revenue around 17.5 billion USD in 2024 [2]. - The report emphasizes the importance of high-quality development and dynamic user acquisition strategies for leading companies to maintain their competitive edge in the SLG sector [2]. Industry Overview - The media industry overall saw a 1.25% increase in the past week, ranking 16th among all sectors, with a year-to-date increase of 22.99%, placing it 7th among all sectors [11]. - The gaming sector, particularly the SLG segment, is showing a strong upward trend, supported by the integration of lightweight and diverse gameplay [2]. - The report notes that the top 10 best-selling games on WeChat mini-games in the first half of the year included several with SLG elements, indicating a significant market opportunity [2]. Company Performance - NetEase's gaming segment has launched several successful titles, contributing to its revenue growth, with notable games like "Identity V" and "Marvel Duel" leading the way [3]. - The report mentions that the company has a strong pipeline of upcoming games, including original titles and mobile adaptations, which are expected to further enhance its market position [3]. - The cloud music business of NetEase showed stable performance with a revenue of 2 billion yuan in Q2 2025, while its profitability improved significantly [3]. Market Data - The report provides data on the overall industry scale, indicating a total market capitalization of 1,935.1 billion yuan and a circulating market capitalization of 1,759.0 billion yuan across 160 listed companies [4]. - The report also includes performance metrics for the media sector, with absolute performance over 1 month, 6 months, and 12 months recorded at 5.8%, 8.5%, and 62.4% respectively [6].