Guolian Minsheng Securities·2025-08-20 12:09Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [7][12]. Core Insights - The home air conditioning market showed continued domestic sales growth in July, while external sales were weak, aligning with market expectations. The overall air conditioning sector remains stable, with the white goods sector underperforming the market from May to July. Leading companies in the white goods sector exhibit significant valuation and dividend yield advantages, making them worthy of investment consideration. Recommended companies include Midea Group, Haier Smart Home, Gree Electric, and Hisense Home Appliances [4][12]. Summary by Sections Air Conditioning Market Performance - In July 2025, the domestic air conditioning sales volume reached 10.58 million units, a year-on-year increase of 14.34%, while exports were 5.85 million units, down 15.47% year-on-year. The total production for the month was 16.12 million units, nearly unchanged from the previous year [8][13][15]. - The cumulative production from January to July 2025 was 136.43 million units, reflecting a year-on-year increase of 6.05%, with domestic sales at 77.13 million units, up 9.68% [14]. Domestic and External Sales Trends - Domestic sales continued to show double-digit growth in July, with a stable growth rate compared to previous months. The retail sector also saw significant increases, with online and offline retail volumes rising by 32% and 37% respectively [9][10]. - External sales faced challenges due to ongoing tariff impacts, with a notable decline in exports. The report highlights that the external sales environment remains uncertain, particularly with the potential for tariff changes [11][12]. Company-Specific Performance - In July, Haier's domestic sales increased by 58%, while Gree and Midea saw declines of 4.05% and 7.37% respectively. Hisense and TCL reported increases of 19.58% and stable performance [10][21][25]. - The report emphasizes the strong performance of leading companies like Haier and Hisense, while noting the weaker performance of others like Gree and Midea [10][12].