Soochow Securities·2025-08-20 15:36Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company's performance exceeded expectations, with a strong growth trajectory driven by high-quality IP and robust domestic and international sales [2][3] - The company reported a significant increase in revenue and net profit, with a projected revenue of 30,480 million RMB in 2025, representing a year-on-year growth of 133.78% [1][9] - The core IP matrix has shown explosive growth, with five IPs generating over 1 billion RMB in revenue, particularly "The Monsters" which achieved 48.14 billion RMB, a year-on-year increase of 668% [9][10] Summary by Sections Domestic Performance - In the first half of 2025, domestic revenue reached 82.83 billion RMB, a year-on-year increase of 135%, with both offline and online channels achieving triple-digit growth [3] - Offline retail store revenue was 44.06 billion RMB, up 120% year-on-year, driven by store optimization and upgrades [3] - Online sales also surged, with revenue from box machines reaching 11.25 billion RMB, a year-on-year increase of 182% [3] International Expansion - The company has expanded its overseas stores to 128, with a net increase of 28 stores since the beginning of the year, leading to a 440% year-on-year increase in overseas revenue to 55.93 billion RMB [4][10] - The Americas saw particularly strong growth, with revenue of 22.65 billion RMB, a year-on-year increase of 1142% [4] Financial Projections - The company has adjusted its net profit forecasts for 2025-2027, increasing the estimates to 10,688 million RMB for 2025, 15,146 million RMB for 2026, and 18,888 million RMB for 2027 [10][11] - The projected P/E ratios for the upcoming years are approximately 37 for 2025, 26 for 2026, and 21 for 2027 [10][11] Product and IP Development - The plush product category has become the largest revenue contributor, with sales of 61.39 billion RMB in the first half of 2025, a year-on-year increase of 1276% [9][10] - The company is focusing on expanding its IP portfolio, with new IPs like "Crybaby" and "Star People" gaining significant traction [9][10]