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社会服务行业双周报:7月社零增速放缓,促消费政策持续推新-20250821
Bank of China Securities·2025-08-21 07:09

Investment Rating - The report maintains an "Outperform" rating for the social services industry, expecting it to perform better than the benchmark index in the next 6-12 months [2][52]. Core Insights - The social services sector saw a 0.30% increase in the two weeks from August 4 to August 15, 2025, ranking 30th among 31 industries in the Shenwan classification. This performance lagged behind the CSI 300 index by 3.34 percentage points [2][13]. - Recent consumption policies, including interest subsidies, are anticipated to boost consumer confidence and spending, particularly in the travel and related sectors [5][30]. - The retail sales growth rate slowed to 3.7% year-on-year in July, indicating a need for improved consumer confidence [5][30]. Summary by Sections Market Review & Industry Dynamics - The social services sector's performance was below the overall market, with the CSI 300 index rising 3.64% during the same period [2][13]. - The sector's subcategories showed mixed results, with hotel and restaurant services increasing by 2.70%, while education and tourism sectors declined by 1.23% and 1.28%, respectively [17][20]. - The overall price-to-earnings (P/E) ratio for the social services industry was 34.73, significantly higher than the CSI 300's 12.71, indicating a premium valuation [21]. Investment Recommendations - The report suggests focusing on companies with strong growth potential in the travel chain and related industries, such as Tongcheng Travel, Huangshan Tourism, and Lijiang Co., among others [5][45]. - It also highlights opportunities in the hotel sector, particularly brands like Junting Hotel and Jinjiang Hotel, which are expected to benefit from the recovery in business travel [5][45]. - The report emphasizes the potential for growth in the cross-border travel market, recommending attention to companies like China Duty Free and Wangfujing [5][45]. Industry News & Company Announcements - The opening of Guangzhou's first city duty-free store on August 26 is expected to enhance consumer shopping experiences and stimulate local consumption [30]. - Data from Qunar indicates a significant increase in hotel bookings from smaller cities, reflecting a shift in consumer behavior towards higher-quality travel experiences [31]. - The report notes that the civil aviation sector achieved record passenger transport volumes in July, indicating a robust recovery in travel demand [33].