房地产行业2025年7月月报：7月新房、二手房成交同比降幅均扩大，一线城市土拍溢价率创六年来新高-20250821

Investment Rating - The report rates the real estate industry as "Outperforming the Market" [1] Core Views - The real estate sector experienced a significant decline in both new and second-hand home transactions in July, with the year-on-year decline expanding [1][20] - The land market shows a trend of "quality over quantity," with a notable increase in premium rates in first-tier cities, reaching a six-year high [1][19] - The report emphasizes the importance of "high-quality urban renewal" as a key task for the industry, with supportive policies expected to accelerate [1][4] Summary by Sections New Home Transactions - In July, new home transaction area in 40 cities was 8.662 million square meters, down 27.7% month-on-month and 17.2% year-on-year, with the year-on-year decline expanding by 5.7 percentage points compared to June [13][16] - First-tier cities saw a significant drop, with Beijing down 33% month-on-month and 24% year-on-year, while Shenzhen experienced a staggering 51% year-on-year decline [14][15] - Second-tier cities also faced declines, with a 27.3% month-on-month drop and a 13.9% year-on-year drop [14][15] Second-Hand Home Transactions - Second-hand home transaction area in July was 7.902 million square meters, down 2.5% month-on-month and 14.9% year-on-year, with the year-on-year decline expanding by 11.5 percentage points [20][22] - First-tier cities saw a year-on-year decline in transaction volume, with Beijing down 17% and Shenzhen up 5% [21][22] Inventory and Absorption - As of the end of July, new home inventory in 12 tracked cities increased by 0.1% month-on-month but decreased by 15.9% year-on-year, with an overall absorption period of 17.4 months [20][22] Land Market - The land market showed a decrease in transaction volume, with a national average land premium rate of 5.7%, up 0.5 percentage points month-on-month [19][22] - First-tier cities experienced a significant increase in land premium rates, reaching a six-year high, with notable transactions in Shanghai and Shenzhen [19][22] Real Estate Companies - In July, the top 100 real estate companies saw a 25.1% year-on-year decline in total sales, while the equity sales saw a smaller decline of 25.2% [20][22] - The land acquisition amount for the top 100 companies decreased by 17.3% year-on-year, but the acquisition intensity increased to 44% [20][22] Policy Developments - The report highlights the central government's focus on "high-quality urban renewal," which is expected to drive policy support for the real estate sector [20][22] - Recent policy adjustments in cities like Beijing aim to optimize purchase restrictions and housing fund policies, which are expected to stimulate market activity [20][22]