Western Securities·2025-08-21 13:05Investment Rating - The report maintains a "Buy" rating for the company [5][9]. Core Insights - The company reported a revenue of 13.876 billion yuan for the first half of 2025, representing a year-over-year increase of 204.4%, and a net profit attributable to shareholders of 4.574 billion yuan, up 396.5% year-over-year [1][5]. - The company is expanding its global presence, with significant growth in the Americas and Asia-Pacific regions, and a strong performance in the domestic market [1][2]. - The company anticipates a full-year revenue of no less than 30 billion yuan for 2025, with plans to increase its store count in overseas markets [2][3]. Revenue and Profitability - In the first half of 2025, the company's revenue breakdown shows 8.28 billion yuan from China, 2.26 billion yuan from the Americas, 2.85 billion yuan from Asia-Pacific, and 480 million yuan from Europe and other regions [1]. - The adjusted net profit for the first half of 2025 was 4.710 billion yuan, with an adjusted net profit margin of 33.9% [1][5]. - The company expects net profits for 2025 to reach 11.128 billion yuan, with significant growth rates projected for the following years [3][8]. Market Expansion and IP Performance - The company has successfully launched multiple IPs, with five major IPs generating over 1 billion yuan in revenue in the first half of 2025 [2]. - The fastest-growing IP, "THE MONSTERS," generated 4.814 billion yuan, accounting for 34.7% of total revenue [2]. - The company plans to enter new markets in the Middle East, Central Europe, and Central South America, indicating a strong potential for future growth [2].