Investment Rating - The investment rating for Weimob Group is "Buy" (maintained) [1][4][12] Core Views - The report highlights that Weimob Group's SaaS business is focusing on e-commerce and retail core scenarios, actively promoting AI Agent applications. The company is reducing investments in small micro clients, and the impact of advertising business rebate policies is diminishing. However, the SaaS business is still affected by macroeconomic conditions, leading to a delay in demand from existing and new clients. The advertising business is adjusting its client structure, resulting in a downward revision of the adjusted net profit forecast for 2025-2026 to 0.5/1.3 billion RMB (previously 1.3/3.0 billion RMB), with a new adjusted net profit forecast for 2027 of 2.4 billion RMB, corresponding to adjusted diluted EPS of 0.02/0.05/0.09 RMB [4][5][6]. Financial Summary and Valuation Metrics - For H1 2025, Weimob Group's revenue was 775 million RMB, a year-on-year decline of 10.6%, which was in line with Bloomberg consensus expectations (773 million RMB). The adjusted net profit was 17 million RMB, better than the consensus expectation of -110 million RMB, due to the reduction of loss-making and low-margin businesses, as well as ongoing cost reduction and efficiency improvements [5][7]. - The revenue breakdown shows that the subscription solutions segment generated 438 million RMB in H1 2025, down 10.1% year-on-year, primarily due to macroeconomic impacts and the company's proactive reduction of small micro merchants, leading to a decrease in deferred revenue. The number of paying merchants declined by 13.9%, while ARPU increased by 4.5%. AI-related business revenue was between 30-40 million RMB. The gross margin was 62.6%, up 2.5 percentage points year-on-year, due to reduced amortization of intangible assets, partially offset by increased costs from new business development [5][6][7]. - The advertising solutions segment saw gross advertising revenue grow by 3.4% year-on-year, with adjusted revenue increasing by 45.3%, as the impact of rebate policy adjustments weakened. The gross margin was 91.3%, up 16.8 percentage points year-on-year, due to the reduction of TSO and credit businesses [5][6][7]. - The financial metrics for Weimob Group are as follows: - Revenue (million RMB): 2,228 (2023A), 1,339 (2024A), 1,605 (2025E), 1,782 (2026E), 2,002 (2027E) - Adjusted net profit (million RMB): -388 (2023A), -530 (2024A), 43 (2025E), 133 (2026E), 245 (2027E) - Gross margin (%): 66.6 (2023A), 44.5 (2024A), 68.2 (2025E), 68.7 (2026E), 68.7 (2027E) - Net margin (%): -17.4 (2023A), -39.6 (2024A), 3.0 (2025E), 7.4 (2026E), 12.2 (2027E) - ROE (%): -72.2 (2023A), -43.1 (2024A), 6.4 (2025E), 28.0 (2026E), 34.0 (2027E) - EPS (diluted/RMB): -0.15 (2023A), -0.19 (2024A), 0.02 (2025E), 0.05 (2026E), 0.09 (2027E) - P/E (times): NA (2023A), NA (2024A), 166.0 (2025E), 59.6 (2026E), 32.3 (2027E) - P/S (times): 3.5 (2023A), 5.9 (2024A), 4.9 (2025E), 4.4 (2026E), 3.9 (2027E) [7][8]
微盟集团（02013）：2025H1利润好于预期，推进微信生态及AI应用