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BOSS直聘(BZ):费用优化提速利润释放,业绩表现超市场预期
CMS·2025-08-21 13:59

Investment Rating - The report maintains a "Strong Buy" rating for BOSS Zhipin (BZ.O) [4] Core Views - BOSS Zhipin's Q2 2025 performance exceeded market expectations, with revenue of 2.1 billion yuan (+9.7%) and adjusted net profit of 950 million yuan (+30.8%) [1][8] - The company continues to see strong user growth, with a monthly active user (MAU) count of 63.6 million (+16.5%) and a total of 6.5 million paying enterprise clients (+10.2%) over the past 12 months [1][8] - The report highlights the steady recovery in the domestic recruitment industry, particularly in blue-collar and manufacturing sectors, and anticipates continued revenue and profit growth in Q3 2025 [1][8] Financial Data and Valuation - Revenue projections for 2025-2027 are 8.204 billion yuan, 9.120 billion yuan, and 10.229 billion yuan, respectively, with year-on-year growth rates of 12%, 11%, and 12% [3][11] - Adjusted net profit estimates for the same period are 2.454 billion yuan, 2.911 billion yuan, and 3.477 billion yuan, reflecting growth rates of 55%, 19%, and 19% [3][11] - The report indicates a stable gross margin of 85.4% in Q2 2025, with a significant improvement in profitability due to cost control measures [1][8] Performance Metrics - The company achieved an adjusted net profit margin of 45.0% in Q2 2025, an increase of 7.3 percentage points year-on-year [1][8] - The price-to-earnings (PE) ratio based on non-GAAP earnings is projected to decrease from 25.8 in 2023 to 13.5 in 2027, indicating improving valuation [3][12] - Return on equity (ROE) is expected to rise from 11.72% in the trailing twelve months to 15.7% by 2027 [4][12]