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新能源乘用车周度销量报告2025 年第 33 周(8月11日-8月17日)-20250821
Dong Zheng Qi Huo·2025-08-21 15:24
  1. Report Industry Investment Rating No relevant content provided. 2. Core Viewpoints of the Report - In the 33rd week of 2025 (August 11 - August 17), the sales of domestic passenger cars and new energy passenger cars increased month - on - month. The new energy penetration rate reached 57.0%, at a historically high level [2][13]. - The market pattern of new energy vehicles is constantly changing. Traditional car companies such as Geely, Changan, and Chery are achieving excellent new energy sales, and new brands like Xiaomi are bringing new variables to the market [3][22]. 3. Summary According to the Directory 3.1 Passenger Car Market Weekly Overview - In the 33rd week of 2025, passenger car retail sales were 432,000 units, a year - on - year increase of 7.6%; new energy passenger car retail sales were 246,000 units, a year - on - year increase of 13.7%. The cumulative new energy penetration rate this year was 51.4% [2][13]. - By power type, in passenger cars, traditional fuel, hybrid, and new energy vehicles retailed 171,000, 15,000, and 246,000 units respectively, with year - on - year changes of 1.6%, - 10.0%, and 13.7%. In new energy passenger cars, pure - electric, plug - in hybrid, and extended - range vehicles retailed 157,000, 69,000, and 21,000 units respectively, with year - on - year changes of 26.2%, - 2.6%, and - 5.5% [16]. - By production attribute, in passenger cars, self - owned and joint - venture brands retailed 289,000 and 144,000 units respectively, with year - on - year changes of 12.0% and - 0.3%. In new energy passenger cars, self - owned and joint - venture brands retailed 220,000 and 26,000 units respectively, with year - on - year changes of 15.0% and 3.4% [16]. 3.2 Key New Energy Vehicle Companies' Sales Analysis 3.2.1 BYD - Weekly sales were 71,000 units, with consecutive weeks of year - on - year negative growth. The cumulative sales this year were 2 million units, with a year - on - year growth rate of 6.7%. The sales of pure - electric and plug - in hybrid (including extended - range) models were basically half and half [25]. - From January to July this year, the global cumulative sales were 2.49 million units, and the overseas cumulative sales of passenger cars and pickups were 550,000 units. There were reports that BYD might slow down production and capacity expansion plans, and the annual sales target of 5.5 million units might be lowered [25]. 3.2.2 Geely Automobile - Weekly sales were 51,000 units, including 33,000 new energy vehicles. The electrification rate of the company was about 66%. The cumulative sales this year were 1.391 million units, a year - on - year increase of 50.2%, and the cumulative new energy sales were 813,000 units, doubling year - on - year [27]. - The company's 2025 sales target was raised from 2.71 million units to 3 million units [27]. 3.2.3 SAIC - GM - Wuling - Weekly sales of passenger cars were 18,000 units, including 17,000 new energy vehicles. The electrification rate was about 90%. The cumulative sales this year were 496,000 units, with a growth rate of 21.6%, and the new energy cumulative sales were 421,000 units, with a growth rate of 42.4% [29]. 3.2.4 Changan Automobile - Weekly sales of passenger cars were 22,000 units, including 12,000 new energy vehicles. The electrification rate was about 53%. The cumulative sales this year were 731,000 units, a year - on - year increase of 2.1%, and the new energy cumulative sales were 357,000 units, a year - on - year increase of 20.3% [34]. - The sales of its new energy brands Shenlan and Qiyuan were about 4,000 and 3,000 units respectively, and the sales of Avita were about 2,000 units [34]. 3.2.5 Chery Automobile - Weekly sales of passenger cars were 23,000 units, including 9,000 new energy vehicles. The electrification rate was about 37%. The cumulative sales this year were 750,000 units, a year - on - year increase of 27.4%, and the new energy cumulative sales were 263,000 units, a year - on - year increase of 71.2% [40]. - The sales of its new energy brands iCAR and Chery New Energy were both over 1,000 units [40]. 3.2.6 Tesla - The sales in China that week were 13,000 units. The cumulative sales this year were 342,000 units, a year - on - year negative growth of - 5.5%. Tesla has launched multiple promotional activities this year [45]. - On August 19, Tesla China launched the Model Y L, priced at 339,000 yuan. In the new energy vehicle countryside campaign in 2025, Tesla Model 3 and Model Y entered the countryside catalog for the first time [45][46]. 3.2.7 Hongmeng Zhixing - Weekly sales were 9,000 units, including about 8,000 units of Wenjie. The new Zunjie S800 started large - scale mass delivery in mid - August, aiming for a monthly production capacity of 3,000 units in September and 4,000 units by the end of the year [48]. 3.2.8 New Car - making Forces - In new car - making forces, Leapmotor sold 10,000 units, Wenjie and XPeng sold 8,000 units each, NIO and Xiaomi sold 7,000 units each, and Li Auto sold 6,000 units. XPeng, NIO, Leapmotor, Xiaomi, and Voyah maintained good year - on - year growth rates. The launch of NIO's new car LeDao L90 drove the sales recovery in the past three weeks [54].