EBSCN·2025-08-22 03:59Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company achieved a revenue of 138.8 billion RMB in 1H25, representing a year-on-year increase of 204.4%, with a gross profit of 97.6 billion RMB and a gross margin of 70.3%, up 6.3 percentage points year-on-year [1] - The company expects to generate at least 300 billion RMB in revenue for the year 2025, with an adjusted net profit margin projected at around 35% [1] Revenue Breakdown - In 1H25, revenue from China was 82.8 billion RMB, a year-on-year increase of 135.2%, accounting for 59.7% of total revenue [2] - The Asia-Pacific region generated 28.5 billion RMB, up 257.8% year-on-year [2] - The Americas saw revenue of 22.7 billion RMB, a staggering increase of 1142.3% year-on-year [2] - Europe and other regions contributed 4.8 billion RMB, reflecting a year-on-year growth of 729.2% [2] IP and Product Categories - In 1H25, five IPs generated over 1 billion RMB in revenue, with THE MONSTERS accounting for 34.7% of total revenue [3] - Plush toys have become the largest product category, increasing from less than 10% in 24H1 to 44% [3] - The company has improved operational efficiency, with a gross margin increase attributed to higher overseas pricing and reduced promotional activities [3] Financial Forecasts - The adjusted net profit forecasts for 2025-2027 have been raised to 111 billion RMB, 170 billion RMB, and 212 billion RMB, respectively, reflecting increases of 70%, 77%, and 72% from previous estimates [4] - Revenue projections for 2025 are set at 32.5 billion RMB, with a growth rate of 149% [5] Valuation Metrics - The adjusted P/E ratio is projected to decrease from 329 in 2023 to 18 by 2027, indicating a significant improvement in valuation as earnings grow [5]