消费者服务行业双周报（2025/8/8-2025/8/21）：中央财政对个人消费贷款进行贴息，基本面趋稳-20250822

Investment Rating - The report maintains a "Market Perform" investment rating for the consumer services industry, indicating that the industry index is expected to perform within ±10% of the market index over the next six months [28]. Core Views - The consumer services sector has shown an overall recovery, particularly in the hotel and restaurant segments, likely driven by a rebound in market risk appetite and positive performance in the tourism sector [28][29]. - Recent fiscal policies, including interest subsidies for personal consumption loans, are expected to support consumer spending and stabilize the industry's fundamentals in the medium term [21][28]. Summary by Sections Market Review - From August 8 to August 21, 2025, the CITIC consumer services industry index rose by 3.76%, underperforming the CSI 300 index by approximately 0.45 percentage points. The increase was primarily driven by strong summer travel data and a recovery in market risk appetite [7][9]. - The hotel and restaurant sectors led the gains, with the hotel segment rising by 6.74%. The recent performance of Huazhu Group indicated stabilization in operational metrics, which may boost valuations [9][16]. - A total of 43 listed companies in the industry reported positive returns, with the top five performers being China High-Tech, ST Dongshi, Xi'an Catering, Kede Education, and Junting Hotel, showing increases of 17.68%, 15.93%, 15.65%, 13.00%, and 10.47% respectively [13][16]. Industry News - The central government has introduced a subsidy policy for personal consumption loans, which includes a 1% interest subsidy for loans used for various consumer purposes, effective for one year [21]. - The railway system reported over 710 million passengers transported during the summer travel season, reflecting a year-on-year increase of 4.1% [22]. - Huazhu Group reported a second-quarter revenue of 26.9 billion yuan, a 15% increase year-on-year, with operational metrics showing recovery [23]. Company Announcements - Jiuhua Tourism reported a 22.26% year-on-year increase in total revenue for the first half of 2025, reaching 483 million yuan [24]. - ST Dongshi announced the completion of the repayment of non-operating fund occupation by its controlling shareholder, allowing its stock to resume trading [25]. - Action Education reported a decrease in total revenue by 11.68% year-on-year for the first half of 2025, totaling 344 million yuan [26]. Weekly Perspective - The report suggests a positive outlook for the consumer services sector, driven by improved market sentiment and supportive fiscal policies. Key stocks to watch include China Duty Free, Jinjiang Hotels, Changbai Mountain, Emei Mountain A, Xiangyuan Cultural Tourism, Tianmu Lake, Jiuhua Tourism, and Zhongxin Tourism [28][31].