KAIYUAN SECURITIES·2025-08-22 09:02Investment Rating - The investment rating for Kuaishou-W (01024.HK) is "Buy" (maintained) [5][12]. Core Insights - The report highlights significant growth in adjusted net profit and revenue, with Q2 adjusted net profit increasing by 20.1% year-on-year to 56 billion CNY, and revenue reaching 350 billion CNY, up 13.1% year-on-year [5]. - The company is expected to maintain robust growth in its main business and accelerate the commercialization of its AI capabilities, with projected net profits for 2025-2027 at 188.18 billion CNY, 226.85 billion CNY, and 254.52 billion CNY respectively [5][6]. Financial Performance Summary - For H1 2025, Kuaishou achieved revenue of 677 billion CNY (up 12% year-on-year) and adjusted net profit of 102 billion CNY (up 12.5% year-on-year) [5]. - Q2 2025 saw a gross margin of 55.7% (up 0.4 percentage points year-on-year) and an adjusted net profit margin of 16% (up 0.9 percentage points year-on-year) [5]. - The company's revenue from online marketing services reached 198 billion CNY (up 12.8% year-on-year), while live streaming revenue was 100 billion CNY (up 8% year-on-year) [6]. User Engagement and Monetization - In Q2 2025, Kuaishou's Daily Active Users (DAU) reached 409 million (up 3.4% year-on-year) and Monthly Active Users (MAU) reached 715 million (up 3.3% year-on-year) [6]. - The platform's ability to monetize traffic continues to improve, with significant growth in various service revenues, including a 17.6% increase in e-commerce Gross Merchandise Volume (GMV) to 358.9 billion CNY [6]. AI Commercialization - Kuaishou's AI, "Keling AI," generated over 2.5 billion CNY in revenue in Q2, with a global user base exceeding 45 million and over 20,000 enterprise clients [7]. - The AI capabilities are enhancing marketing and e-commerce operations, with a notable increase in efficiency and cost reduction in content production [7].