莱绅通灵（603900）：25H1点评：产品转型顺畅，业绩扭亏为盈

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the overall performance suggests a positive outlook based on the financial recovery and growth metrics observed in the report. Core Insights - The company reported a revenue of 870 million yuan for H1 2025, representing a year-on-year increase of 37%, with a net profit of 61 million yuan, indicating a turnaround from previous losses [1] - The sales of gold products have significantly increased, with gold sales accounting for 80% of total revenue and embedded gold revenue growing by 200% [2] - The company is expanding its direct sales and franchise channels, with direct sales revenue increasing by 47% and franchise revenue growing by 109% year-on-year [3] - The gross margin improved in Q2 2025, with a gross margin of 36.04% for H1 2025, up 3.17 percentage points year-on-year, while the expense ratio decreased by 13.08 percentage points [4] - Future revenue projections estimate growth to 1.68 billion yuan in 2025, 2.13 billion yuan in 2026, and 2.6 billion yuan in 2027, with corresponding net profits expected to reach 82 million yuan, 138 million yuan, and 204 million yuan respectively [4] Financial Summary - For H1 2025, the company achieved a revenue of 870 million yuan, with a breakdown of 371 million yuan in Q1 and 499 million yuan in Q2, showing growth rates of 53% and 27% respectively [1] - The revenue from different product categories includes 479 million yuan from embedded gold, 322 million yuan from embedded diamond jewelry, and 240 million yuan from traditional gold jewelry, with respective year-on-year growth rates of 68%, 11%, and -14% [2] - The company plans to open 50 flagship stores and 15 franchise stores, aiming to replicate successful direct sales models in franchise operations [3] - The projected earnings per share (EPS) for 2025 is 0.24 yuan, with a price-to-earnings (P/E) ratio of 43.90 based on the closing price on August 21, 2025 [4][7]