Guoxin Securities·2025-08-22 12:30Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][20] Core Views - The company has demonstrated strong growth with a revenue increase of 204% and a profit increase of 397% in the first half of 2025, driven by the success of its IP, particularly "THE MONSTERS" [1][9] - The company is expected to continue its robust growth trajectory, with projected net profits for 2025-2027 of 98.7 billion, 128.6 billion, and 154.0 billion respectively, reflecting year-on-year growth rates of 215.7%, 30.3%, and 19.8% [4][16] - The company's overseas expansion is significant, with plans to open over 60 new stores in the second half of 2025, contributing to a substantial increase in international revenue [3][15] Summary by Sections Financial Performance - In the first half of 2025, the company reported revenues of 138.8 billion, with a year-on-year growth of 204.4%. Domestic and overseas revenues were 82.8 billion and 55.9 billion, respectively, reflecting growth rates of 135.2% and 439.6% [1][9] - The gross profit margin for the first half of 2025 was 70.3%, an increase of 6.3 percentage points year-on-year, attributed to the rising contribution from high-margin regions like the Americas [11][3] IP Development - The company has seen a continuous rise in IP popularity, with 13 IPs generating over 1 billion in revenue in the first half of 2025. Notable IPs include "THE MONSTERS," which generated 48.1 billion, and "MOLLY," which generated 13.6 billion, with respective growth rates of 668.0% and 73.5% [2][13] - New IPs like "星星人" are emerging rapidly, contributing 3.3 billion in revenue in the same period [2][13] Product Categories - The plush toy category has shown exceptional performance, with revenues of 51.8 billion in the first half of 2025, marking a year-on-year growth of 94.8%. The company plans to enhance production capacity to meet demand [3][15] - The company has hosted successful events and exhibitions, such as "THE MONSTERS" themed exhibitions, which have further increased IP engagement and visibility [3][15] Future Outlook - The company is expected to maintain a strong growth trajectory, with projected revenues of 29.9 billion, 40.9 billion, and 50.7 billion for 2025-2027, reflecting growth rates of 129.3%, 36.8%, and 24.0% respectively [19][4] - The company’s operational efficiency is improving, with a projected sales expense ratio of 20%-21% and a management expense ratio of 5%-6% over the next three years [18][19]